Date of Graduation

5-2013

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Accounting

Advisor

Cooper, Dixon H.

Reader

Morris, Noel

Abstract

There is an annual debate over the structure of the postseason format of college football. In this thesis, the current format is explained, along with two popular alternatives. Gameday profitability is determined for each of the three formats to provide an answer to the question of which format is the most lucrative.

Keywords

college football, bowl championship series, financial analysis, profitability

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