Date of Graduation

5-2022

Document Type

Thesis

Degree Name

Bachelor of Science in Agricultural, Food and Life Sciences

Degree Level

Undergraduate

Department

Agricultural Education, Communications and Technology

Advisor/Mentor

Cox, Casandra

Committee Member/Reader

Rucker, Jill

Committee Member/Second Reader

Wood, Lisa

Abstract

The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had increased positive answers and views to all questions after viewing the infographic. The majority of participants also found the infographic appealing and preferred the infographic to a research paper or paragraphs to present the same information. The recommendations based on this research is to utilize infographics to present agricultural messages and to create infographics that are well organized, aesthetically pleasing, and site sources.

Keywords

Agricultural Communications, Communicating Agricultural Messages, Infographics

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