Trademark law, marketing
Trademark law is guilty of overprotection. This overprotection pits both a company’s in-house attorneys against its own marketing professionals and the company itself against its most loyal customers. The result appears illogical, at best, to consumers witnessing the effects of this clash between a company’s marketing needs and perceived legal requirements.
Jessica M. Kiser,
70 Ark. L. Rev.
Available at: http://scholarworks.uark.edu/alr/vol70/iss3/1