University of Arkansas, Fayetteville Division of Agriculture
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Abstract

The objective of this thesis was to gain market information for beekeepers regarding different honey bee products and to provide information about economic feasibility when produced on a small, local scale. Since cost-of-production information about operating an apiary is widely available, the focus of this work was on gaining marketing knowledge. One of the objectives of the surveys was to develop a better sense of what potential resellers of honey bee products considered locally produced. Another objective was to determine preferences for honey bee product packaging as well as bee pollination services. Using that feedback, a marketing plan for different niche markets can be developed for part-time beekeeping operations. The survey results pertaining to local retailers and end users in Northwest Arkansas in 2016 suggested a supply radius near 100 miles and a preference for small packaging in general. Least cost supply, and at least regional brand recognition were not deemed as important as ensuring locally sourced products that can be sold at a premium. Different niche markets revealed both similar and different priorities related to these marketing aspects.

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