Date of Graduation

8-2016

Document Type

Thesis

Degree Name

Master of Arts in Journalism (MA)

Degree Level

Graduate

Department

Journalism

Advisor

Jan Wicks

Committee Member

Patsy Watkins

Second Committee Member

Stephen Dittmore

Keywords

Philosophy, religion and theology; Social sciences; Communication and the arts; Content analysis; ESPN; Sports

Abstract

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

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