Date of Graduation

12-2014

Document Type

Thesis

Degree Name

Master of Arts in Journalism (MA)

Degree Level

Graduate

Department

Journalism

Advisor

Patsy Watkins

Committee Member

Dale Carpenter

Second Committee Member

Stephanie Schulte

Keywords

Church, Effectiveness, Social Media

Abstract

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in Fayetteville, Ark. Data was collected from an entire year, and used to prove social media's effectiveness.

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