Date of Graduation

12-2015

Document Type

Thesis

Degree Name

Master of Arts in Journalism (MA)

Degree Level

Graduate

Department

Journalism

Advisor

Larry Foley

Committee Member

Bret Schulte

Second Committee Member

Tom Hapgood

Keywords

Anniversary Film, Bruce Purkey, Documentary Film, Journalism, Marketing Film, Purkeys Fleet Electric

Abstract

The documentary film Purkeys’ 25 Year Journey takes an in-depth look at the Purkey’s family and the business they started in 1990. This 17 minute film focuses on Bruce Purkey and his daughter Robyn. They began Purkeys by supplying batteries, alternators and other parts of a heavy-duty vehicle’s electrical system to one customer, JB Hunt. As the company grew they began to be known across the nation for finding creative solutions to the electrical issues trucking fleets faced. Bruce led the team and received multiple patents for his innovations. In, 2010 Bruce’s son Justin Purkey joined the team and quickly became the company’s CEO. This film shows the company’s growth and talks about the future. The family candidly talks about their humble beginnings and how proud they are of creating a successful business. The film includes footage I shot during our year of working together on their marketing. It also includes footage we shot during our free time so we could show how the Purkeys family still gets along and always laughs together after 25 years as a family business. The goal of this film is to tell the story of Bruce Purkey and celebrate his successes. It features his biggest success, his family.

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