Date of Graduation

8-2012

Document Type

Thesis

Degree Name

Master of Arts in Journalism (MA)

Degree Level

Graduate

Department

Journalism

Advisor

Larry Foley

Committee Member

Gerald Jordan

Second Committee Member

Stephanie Schulte

Keywords

Communication and the art; Facebook; News; Social media; Television; Twitter

Abstract

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

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