Date of Graduation
Master of Arts in Journalism (MA)
Second Committee Member
This paper examines the ways in which social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.
Ebbini, Aniseh, "An Exploration of Social Media Use in Local Television News Stations: An Evaluation and Development of a Successful New Media Strategy" (2012). Theses and Dissertations. 468.