Date of Graduation

12-2015

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Finance

Advisor

Amerine, Jeff

Reader

Rennie, Craig

Abstract

PubHub is a mobile application designed to address point-of-sale inefficiencies at bars. This business plan details our strategy for product design, marketing, financing, and eventual acquisition. We address key legal and competitive risks and project five years of pro-forma financial statements based on comparable firms.

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