Date of Graduation

12-2012

Document Type

Thesis

Degree Name

Bachelor of Science in Agricultural, Food and Life Sciences

Degree Level

Undergraduate

Department

General Human Environmental Sciences

Advisor

Ogbeide, Godwin-Charles A.

Reader

Harrington, Robert J., 1958-

Second Reader

Rom, C. R. (Curt R.)

Abstract

The purpose of this study was to explore customer satisfaction levels in a Self-serve frozen dessert establishment. The target population for this study was guests at a commercial frozen dessert operation in Northwest Arkansas. Over 200 useable samples were collected via direct data collection method. The results showed the attributes that the consumers in this study found important for patronage and customer satisfaction. The results also indicated consumers’ preferred frozen dessert establishments. Attributes such as product quality, cleanliness, quick service, value, and product quantity were highly ranked.

Keywords

Behavioral sciences, Business, Entrepreneurship

Share

COinS