Previous research has found that while masculine sex-role preferences are more highly valued, persons holding gender consistent sex-role preferences generally are rated as more attractive. The present study explores the interactive effect of gender consistent/inconsistent sex-role preferences and congruent/incongruent occupational choices on evaluations of a person from varying perspectives. Statistical analysis of the data revealed (1) people holding masculine sex-role preferences are perceived to have a higher motivation to succeed, and to be more competent; (2)from the perspective of friend and potential employee, persons holding gender consistent sex-role preferences are perceived as more attractive; (3) from the perspective of potential employer, there is a tendency for males to prefer employees who hold masculine sex-role preferences, while females continue to prefer gender consistent sex-role preferences.
Johnson, Robert D. and Shaffer, David R.
"Influence of Gender Appropriateness of Sex-Role and Occupational Preferences on Evaluations of a Competent Person,"
Journal of the Arkansas Academy of Science: Vol. 34
, Article 20.
Available at: http://scholarworks.uark.edu/jaas/vol34/iss1/20