Theses/Dissertations from 2022
The Effects of Consumer Loan Application Formats and Advertised Terms on Consumer Borrowing Decisions, Alicia M. Johnson
Can I Choose My Offer: How Choice on Sales Offer Impacts Consumer Purchase Decision?, Atmadeep Mukherjee
Beyond Nutrition: Three Essays on the Effects of Food Processing and Sustainability Labeling on Consumer Perceptions and Evaluations, Garrett J. Rybak
Theses/Dissertations from 2021
Digital Marketing and the Culture Industry: The Ethics of Big Data, Jonathan Michael Bowman
Social Acceleration in the Marketplace: Three Essays Exploring the Intersection of Culture and Consumption, Sarah Grace
Theses/Dissertations from 2020
Consumer Food Socialization in the School and Home, Ashley Deutsch Cermin
Market Coverage, Franchise Ownership, and Outlet Survival, Jingbo Zhang
Theses/Dissertations from 2019
Fields and Consumer Groups: The Layered and Overlapping Roles of Culture, Brandon James McAlexander
Theses/Dissertations from 2018
Essays on Performance Implications of Social Media for Established and Nascent Firms, Alireza Golmohammadi
Theses/Dissertations from 2017
The Effects of Calorie Information Disclosures on Food Choice and Retailer-Related Outcomes, Christopher Berry
Theses/Dissertations from 2016
It's Not the Load That Breaks You Down, It's the Way You Carry It: An Examination of the Relationship between Negative Identity and Consumer Behavior, Cassandra Denise Davis
It's All About Me: How Self-Brand Connection and Social Media Interactivity Influence Purchase Intent, Shannon Taylor McCarthy
Omni-Channel Supply Chain Management: Assessing the Impact of Retail Service Operations in the Retail Supply Chain, Simone Theresa Peinkofer
Theses/Dissertations from 2014
The Influence of Collaboration in the New Product Development Process, Laurel Aynne Cook
Marketing Mutuality: Boundary Spanning Approaches to Marketing Strategy, Alexander Scott Rose
Theses/Dissertations from 2013
Understanding Collaborative Dynamics: A Critical Review and Inductive Investigation, Amydee Mackley Fawcett
The Legitimation of Novel Technologies: The Case of Nanotechnology, Anastasia E. Thyroff
Theses/Dissertations from 2012
The Competitive Front-of-Package Labeling of Consumer Packaged Goods: Cutting Through The Clutter, Christopher Newman
Theses/Dissertations from 1998
The Integration of Firm Resources: The Role of Capabilities in Strategy and Firm Performance, Daniel Lynch
Theses/Dissertations from 1983
Life Styles and Psychographic Characteristics of Elderly Consumers as Determinants of Perceptions on Health Care, John Thanopoulos
Theses/Dissertations from 1981
An Investigation of Social Class as a Criterion for Deriving Market Segments Among an Elderly Population, George Bernard Glisan
Theses/Dissertations from 1979
An Analysis of Employee Turnover in a Selected Multi-unit Retail Institution, Stephen Coleman Garrott
Theses/Dissertations from 1964
A Study of Sales Training within the General Aviation Industry, Clyde Eli Harris Jr.