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Theses from 2024

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Crossing Borders and Breaking Barriers: A Strategic Analysis of Chick-fil-A's Expansion into the French Market, Avery Besson

Theses from 2023

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From Espresso to Frappuccino: Analyzing Starbucks' Business Plan for Entering the Italian Market, Cameron DeMott

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Getting Reel: A Quantitative Analysis of Facebook & Instagram Reel Usage Among Small, Independent Clothing Boutiques in Fayetteville, Arkansas, Opefoluwa Desalu

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A Consumer's Guide to Greenwashing, Katie Fowler

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Business Plan for Destraal Bakery, Lauren Frazier

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Just Be Happy?: Investigating the Role of Joy in Influencer Marketing Campaigns within the Fitness Industry, Grace Gill

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Hershey/Walmart Internship Halloween Candy Assortment Proposal, Jackson Jones

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Corporate Social Responsibility: The Case of the Alcohol Industry, Amanda Kidd

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Challenges and Recommendations for Disaster Response for the Medical Supply Chain: A Case Study of Hurricane Laura, Anna Catron Lee

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The Ethical Implications of the Multi-Level Marketing Industry, Lauren Longworth

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Creative Brief for Bliss Cupcake Cafe, Maggie Moore

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Social Entrepreneurship and its Impact on Women in Poverty., Allison Primm

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Creative Brief for the University of Arkansas Student Technology Center, Emma Sutherland

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Recruiting Gen Z: An Emerging Talent Internship Thesis at PetSmart, Emma Jewell Symancyk

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Local Label: Why Localism Matters and a Business Plan to Address It., Sydnie Wilson

Theses from 2022

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Creative Brief for Blakeman's Fine Jewelry, Abigail Bouve

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Harvesting Growth -- An Internship Thesis, Emma Conover

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For The Kingdom, Jack Conway

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Helping Small Businesses in Belize, Laura Hollingsworth

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Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson

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Marketing and the Church, Parker Panetti

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Achieving Brand Authenticity in the Age of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen as Complicit, Caitlin Paris

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Keurig Dr. Pepper Internship: Development of a Tool in a Big Data Environment to Uncover Risks and Opportunities, Lindsey Ross

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The Ethical Dilemmas of the True Crime Genre, Jordan Smail

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How the Financial Services Industry is Utilizing Social Media to Expand their Client Base, Kristen Stewart

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A Country Prospering on Abuse: Migrant Worker Exploitation and Labor Reform in Qatar, Emma Towe

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Corporate America Gives Back: Exploring the Best Practices and Implemented Programs That Help Combat Food Insecurity in America, Emily Uvaney

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A Historical and Practical Analysis for Neuromarketing in Business Practices Today, Scott Wicinski

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Storytelling & Business: Rewriting the Narrative, Helen Woodham

Theses from 2021

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Media’s Portrayal of Women and its Impact on Body Image and Self-Esteem, Hannah Bareis

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The Pandemic Intern of Nestlé USA, Brenna Rose Beck

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The Apparel Industry and the Lasting Impact of Fast Fashion, Katelyn Collison

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The effects of Corporate Social Responsibility on consumer behavior and buyer attitudes, Bailey Dial

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The Importance of Assortment Discipline in the Retail Environment, Reed Fraser

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Psychological Scene Gist and the Perception of Sustainable Business Models via Digital Media Audit, Shelby Hansen

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The Impact of Socioeconomic Status on Single Women, Catherine Martens

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Brave New World Reboot: Technology’s Role in Consumer Manipulation and Implications for Privacy and Transparency, Allie Mertensotto

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The Bridge to Closing The Green Gap, Samantha Rife

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Generational Differences & The Millennial Impact on Business, Micah Wittschen

Theses from 2020

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Live Thankfully Little Rock: A Case Study of Marketing for Nonprofit for Resale Shops, Ann Claire Cook

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What Consumers Don’t Know They’re Giving Away (Data and Privacy Concerns), Bayleigh Reeves

Theses from 2019

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To Tweet or Not toTweet: That Is the Professional Social Media Question, John Bauer

Theses from 2018

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Shop, Compra, 购买: Targeting the Multicultural Consumer, Evelyn Ballesteros

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“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment”, Anthony Cole Brothers

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Are Accounting Firms Breaching the Age Discrimination Act with the Inclusion of Mandatory Retirement Provisions, Emily Haggard

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The Rearview Mirror and Windshield: Utilizing the Intersection of Nostalgia and Neophila to Target Today's Consumers", Hannah Lucile Hungate

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Nonprofit Marketing Strategy, Marisa Lizana

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A Business Plan for The Three Barn Farm, Jessica Loechler

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The Reality of the Refugee Crisis in Italy: A Look into the Lives of Illegitimate Refugees and the Unofficial Organizations That Support Them, Cole McQuirk

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An Independent Record Label Business Plan, Jack Raybuck

Theses from 2017

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Past, Present, Future of Tiger Prints, Srivaishnavi Ramini

Theses from 2016

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More Ethical – Thai or American Business Behavior?: Ethical Business Practices and Differences Between Cultures, Michelle Carlson

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Why Teens Today Wear the Brands They Wear and How This is Affected by Reference Groups, Moriah Houser

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Entertainment in the 21st Century: Is an Independent Networked Multimedia Production and Promotion Firm a Viable Business Option in the Modern Entertainment Industry?, Alex McGowen

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Getting Hooked on Gnarly Rods, Cody A. Nelson

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An Exploration of Omnichannel Marketing Through FIFA 16, Virginia N. Roman

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Evaluating the Perception of Luxury Brands in Today's Marketplace and the Impact of the Digital Age on these Brands, Mary M. Turner

Theses from 2015

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Digital Word of Mouth: Motivating and Engaging Millennials with Shareable Content, Amelia Ashton Adams

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The Washington Redskins: A brand in crisis, Jonathan Benson

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Zipcar: Unlocking the Keys to Alternative Mobility for Aarhus University Students and Professionals of the Community, Natascha D. Bunner

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The Future of Shrimp: Why Indoor Tank Farming Could Revolutionize the Industry, Nicole M. Daniels

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Student Organization Success: Developing a Business Plan for the University of Arkansas American Marketing Association Collegiate Chapter, Candace Brooke Gooding

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The Effectiveness of Modern Advertising at Achieving Brand Remembrance, Connor P. Robertson

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The Influence of Direct to Consumer Advertising of Oral Contraceptives and the Consumer’s Attitudes and Perceptions that Ensue, Olivia A. Till

Theses from 2014

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Is perception reality? Evaluating the country-of-origin effect and its implications for new business ventures in Costa Rica, Alexandra Michelle Somborn

Theses from 2013

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Moving Mission Into Action Through Strategy, Lauren Davenport

Theses from 2012

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Exploring the Differences of the Grocery Experience between Spain and The United States: Is it more than just Potato, Patata, Tomato, Tomate?, Madison Dowell

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International Marketing and Walmart's Missed Opportunity, Michelle Geisler

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The observing public's perception on individual's behavior when pressured with unethical decisions, Amanda Hancock

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The Green Shuttle Business Plan, Carter King

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The Recession of 2008: For Better or for Worse, Kelsy Litchenburg

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On-Shelf Customer Availability Research: The Effects of the Day-of-the-Week, Product, and Category Characteristics on Stockouts, Joseph Lum

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Drivers of the Cash Conversion Cycle in Retail: a Test of Resource Dependency Theory, Katie McClellan

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Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity, Kimberly Moffat

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The Evolution of the U.S. Logistics Outsourcing Industry: An Organizational Ecology Perspective, Wei Ping Saw

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Corporate Sponsorship in High School Athletics, Morgan Sherman

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University Services: Subsidized or Self-Supported? A Marketing Plan for a Financially Independent University Program, Eric Smith

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Business and cultural implications for Walmart in Spain, Ariel Spencer

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On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker

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Sweat or threat? a look into the ethics of sweatshops, Kristin Wilmes

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Is Differentiation Better?: Consumer Memory for Online Advertisement Selection, Keri Wood

Theses from 2011

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Logistics Outsourcing in Brazil and the U.S.: an Institutional Theory Perspective, Maria Barrenechea