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Theses/Dissertations from 2017

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Past, Present, Future of Tiger Prints, Srivaishnavi Ramini

Theses/Dissertations from 2016

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More Ethical – Thai or American Business Behavior?: Ethical Business Practices and Differences Between Cultures, Michelle Carlson

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Why Teens Today Wear the Brands They Wear and How This is Affected by Reference Groups, Moriah Houser

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Entertainment in the 21st Century: Is an Independent Networked Multimedia Production and Promotion Firm a Viable Business Option in the Modern Entertainment Industry?, Alex McGowen

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Getting Hooked on Gnarly Rods, Cody A. Nelson

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An Exploration of Omnichannel Marketing Through FIFA 16, Virginia N. Roman

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Evaluating the Perception of Luxury Brands in Today's Marketplace and the Impact of the Digital Age on these Brands, Mary M. Turner

Theses/Dissertations from 2015

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Digital Word of Mouth: Motivating and Engaging Millennials with Shareable Content, Amelia Ashton Adams

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The Washington Redskins: A brand in crisis, Jonathan Benson

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Zipcar: Unlocking the Keys to Alternative Mobility for Aarhus University Students and Professionals of the Community, Natascha D. Bunner

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The Future of Shrimp: Why Indoor Tank Farming Could Revolutionize the Industry, Nicole M. Daniels

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Student Organization Success: Developing a Business Plan for the University of Arkansas American Marketing Association Collegiate Chapter, Candace Brooke Gooding

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The Effectiveness of Modern Advertising at Achieving Brand Remembrance, Connor P. Robertson

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The Influence of Direct to Consumer Advertising of Oral Contraceptives and the Consumer’s Attitudes and Perceptions that Ensue, Olivia A. Till

Theses/Dissertations from 2014

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Is perception reality? Evaluating the country-of-origin effect and its implications for new business ventures in Costa Rica, Alexandra Michelle Somborn

Theses/Dissertations from 2013

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Moving Mission Into Action Through Strategy, Lauren Davenport

Theses/Dissertations from 2012

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Exploring the Differences of the Grocery Experience between Spain and The United States: Is it more than just Potato, Patata, Tomato, Tomate?, Madison Dowell

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International Marketing and Walmart's Missed Opportunity, Michelle Geisler

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The observing public's perception on individual's behavior when pressured with unethical decisions, Amanda Hancock

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The Green Shuttle Business Plan, Carter King

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The Recession of 2008: For Better or for Worse, Kelsy Litchenburg

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On-Shelf Customer Availability Research: The Effects of the Day-of-the-Week, Product, and Category Characteristics on Stockouts, Joseph Lum

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Drivers of the Cash Conversion Cycle in Retail: a Test of Resource Dependency Theory, Katie McClellan

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Advertising and the influence on self-destructive behaviors with an emphasis on childhood obesity, Kimberly Moffat

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The Evolution of the U.S. Logistics Outsourcing Industry: An Organizational Ecology Perspective, Wei Ping Saw

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Corporate Sponsorship in High School Athletics, Morgan Sherman

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University Services: Subsidized or Self-Supported? A Marketing Plan for a Financially Independent University Program, Eric Smith

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Business and cultural implications for Walmart in Spain, Ariel Spencer

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On Shelf Availability: A Literature Review & Conceptual Framework, Kristie Spielmaker

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Sweat or threat? a look into the ethics of sweatshops, Kristin Wilmes

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Is Differentiation Better?: Consumer Memory for Online Advertisement Selection, Keri Wood

Theses/Dissertations from 2011

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Logistics Outsourcing in Brazil and the U.S.: an Institutional Theory Perspective, Maria Barrenechea