Date of Graduation

5-2012

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor

Anand, Vikas

Reader

Norwood, John

Abstract

Often times, individuals are faced with situations that present clouded truths of the happenings in business. They must uncover the realities of these situations, most times ending in methods dependent on ethical decision making. The academic world has presented some models to theoretically explain these issues. Its issue-contingent model and behavior add significantly to the understanding of moral processes (Jones 1991). These moral issues can be very difficult to define and explain, considering each individual develops differing approaches to the situations. When given the words “ethics” and “sweatshops,” many people are unable to pair the two words together. The distaste of some for the unethical treatment of workers can greatly affect the study of moral intensity. However, with other factors held constant, their opinions and attitudes will be studied accordingly. Some view sweatshops in a positive light, supplying families with an adequate income. Goldberg (2001) argues sweatshops are a good thing and that the “anti-sweatshop movement is a war on development.” Still others see sweatshops as a business that regularly violates wage, child labor, safety or health laws designed to protect employees from exploitation (Redden and Beyer 1993). This situation can be seen as one that is subjective and open to one’s own interpretation. Therefore, using sweatshops for research on moral intensity is one that will adequately supply conclusions to the study.

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