Date of Graduation

5-2012

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor

Howlett, Betsy

Abstract

As self-destructive behaviors are on the rise across society, research is being completed in order to determine links and causes. From binge drinking to over-eating, American society in particular is having negative behaviors become more prevalent and accepted by the media and pop culture. Links to marketing campaigns have definitely been made in the past, but the following research takes a closer look at the direct corresponding link between marketing advertisements and the increase in childhood obesity. An exhaustive secondary analysis of multiple studies and literature helps prove there is indeed an issue with how advertisements are influencing bad eating behaviors within children. If a link can be properly displayed within this category, it will be easier to define a relationship between advertisements and many other self-destructive behaviors.

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