Date of Graduation
Bachelor of Science in Business Administration
Matthew A. Waller
This paper seeks to examine the causes of stockouts and on-shelf customer availability by examining various product and category characteristics, as well as the day-of-the-week to study their effects on stockouts. Over 8 weeks, data was collected by taking tri-weekly photographs of three product categories at a retail store, and then the data was extracted to a spreadsheet before empirical analysis was done. The results of the study indicated that the probability of a stockout increased when planned facings decreased, the unit price increased, proper on-shelf placement decreased, and when other SKUâ€™s of the same category also stocked out.
Lum, Joseph, "On-Shelf Customer Availability Research: The Effects of the Day-of-the-Week, Product, and Category Characteristics on Stockouts" (2012). Marketing Undergraduate Honors Theses. 9.