Date of Graduation

5-2018

Document Type

Thesis

Degree Name

Bachelor of Arts

Degree Level

Undergraduate

Department

Supply Chain Management

Advisor

Stassen, Robert

Reader

Kopp, Steven

Abstract

Abstract: The purpose of this paper is to present the findings of research conducted to determine if an online storefront has the potential to reduce the amount of dependency on larger suppliers in the supply chain. This research was conducted by measuring the number of SKU’s and unique brands present at the locations of three categories of shopping goods across two home center retailers. The results of this research indicate that an online store shows the capacity to increase the variety of brands that a retailer can display and therefore reduce their dependency on suppliers who provide a greater number of SKU’s by creating an online storefront and populating it with a wider variety of brands within a product category than are available conventionally.

Keywords

Storefront, Online Store, Dependency, Supplier Diversity

Share

COinS