Document Type
Article
Publication Date
11-2023
Keywords
Alternative protein; cultured meat; South Africa; Q18; Q13; Q10
Abstract
Although South Africa accounts for half of the alternative meat market for the African continent, there remains a lack of information about consumer demand for plant-based and lab-cultured meat and its market potential domestically. This study reports the results of a nationwide survey of 649 South African consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties at varying prices. Results indicate that holding prices constant and conditional on choosing a food product, 21% of the market share was estimated for plant-based meat alternatives and 38% for lab-cultured meat.
Citation
Tsvakirai, C., Nalley, L., Rider, S., Van Loo, E., & Tshehla, M. (2023). The Alternative Livestock Revolution: Prospects for Consumer Acceptance of Plant-based and Cultured Meat in South Africa. Journal of Agricultural and Applied Economics, 55 (4), 710-729. https://doi.org/10.1017/aae.2023.36
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
