Date of Graduation
Bachelor of Science in Agricultural, Food and Life Sciences
Agricultural Economics and Agribusiness
Committee Member/Second Reader
The progression of policy that regulates genetically modified (GM) food in the US is a prime example of how the role of the government reformulates in relation to societal changes. Support for various labeling programs is formed around key themes which center on the benefits and costs associated with GM labels. The goal of this experiment was to explore the effect of information framing on GM food choices. This was accomplished by presenting information for or against GM labeling in terms of the benefits (positive framing) or costs (negative framing) to consumers. 1,410 consumers participated in an economic experiment where they were asked to make eight choices between otherwise identical hypothetical poultry products, where half of the consumers were presented with positive framing information and the other half with negative framing. This study also used Query Theory to examine social psychological differences between the two framing treatments. The results show that both positive and negative framing decreased utility for consumers. Age and gender were found to be significant factors in my models.
genetically modified foods, consumer preferences, attribute framing, Query Theory
Pruitt, Taylor, "The Effect of Labeling Information Framing on Genetically Modified Food Choices: A Query Theory Account" (2019). Agricultural Economics and Agribusiness Undergraduate Honors Theses. 13.