Date of Graduation


Document Type


Degree Name

Bachelor of Science in Human Environmental Sciences


Apparel Merchandising and Product Development


Hubert, Stephanie

Committee Member/Reader

Cheramie, Lance

Committee Member/Second Reader

Kim, Kyuree


This thesis aims to investigate the unique subculture of “sneakerheads” and their buying behavior/attitudes, catering carefully to the Northwest Arkansas community and their small community. Sneakerhead culture has gained significant popularity in recent years, with decades of history to back up the phenomenon. Sneaker connoisseurs collect these glamourous, expensive, and rare footwear and are keepsakes of self-expression and identity formation. The study employs an ecological approach to their purchases and seeks to find whether retail and non-retail sneakerheads are conscious of their ecological footprint. The research methodology involves a questionnaire that is catered towards retail or non-retail employees based on your response. The thematic analysis is used to identify recurring themes and patterns of their footwear purchase history, providing a rich comprehension of consumers buying behavior. Statistical testing played a crucial role in this analysis and thesis in order to properly interpret the data.


Sustainability, Consumer Behavior, Sneakerhead, Environmental Awareness