Date of Graduation
5-2025
Document Type
Thesis
Degree Name
Bachelor of Science in Agricultural, Food and Life Sciences
Degree Level
Undergraduate
Department
Apparel Merchandising and Product Development
Advisor/Mentor
Hubert, Stephanie
Committee Member
Southward, Leigh
Second Committee Member
Hixson, Sarah
Abstract
Fast fashion has increased clothing consumption and waste, contributing to severe environmental consequences. Large retailers rapidly produce garments to keep up with microtrends, leading to consumer waste and unsustainable habits. This thesis aims to educate University of Arkansas students about fast fashion’s environmental impact and promote sustainable shopping practices. To achieve this goal a website will be created for educational purposes and will provide information on sustainability and fast fashion as well as local sustainable apparel businesses in Northwest Arkansas. The research draws from consumer behavior studies, business sustainability models, and the effectiveness of educational interventions on shopping habits. The website will offer accessible, engaging content to educate and encourage students to make eco-conscious decisions. The project's success will be determined by the accessibility of the website. Ultimately, the project aims to bring awareness about fashion sustainability to the local community and inspire long-term changes in consumer behavior.
Keywords
sustainability; fast fashion; website; business; gen z
Citation
Applegate, E. R. (2025). Creating a Website to Introduce and Inform Local Apparel Businesses’ Sustainability to Fayetteville College Students. Apparel Merchandising and Product Development Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/ampduht/39
