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Athletic department, expenditures, sporting events, facilities construction


The Center for Business and Economic Research in the Sam M. Walton College of Business at the University of Arkansas was approached by the Athletic Department to conduct an economic impact study of its operations and the visitor impacts associated with the athletic events held on the University of Arkansas campus. This study examines the economic impact of the athletic department from three broad categories of activities that produce economic impacts. The first category presented in this study is the direct economic impacts of the operations of the University of Arkansas Athletic Department, using annual expenditures of the department and the associated economic impact. The second category is based on visitor spending at home games on the University of Arkansas campus in Fayetteville. In this study, only visitor impacts from home baseball, basketball and football games are assessed. Finally, the third category is based on the construction expenditures of the University of Arkansas Athletic Department. While the first two categories produce recurring annual impacts, the third category generates one‐time economic impacts. The following pages of this report provide a detailed analysis of the above mentioned categories.