Religion, Not Racism, Maintains Southern Distinctiveness; Democrats Could Make Inroads in the South
Political attitudes, political behaviors
One of the primary purposes of the Blair-Rockefeller Poll was to collect data that would allow researchers to compare the southern region to the rest of the country. While many national surveys include only small samples from the South, the Blair-Rockefeller Poll oversampled southerners of all races and weighted the data to reflect a true national portrait by race and region. Thus, rather than assessing the region based on the opinions of relatively few southerners (white southerners specifically), the Blair-Rockefeller Poll provides an accurate snapshot in time of the South and the Non-South. Choosing Knowledge Networks to conduct the survey also allows the Blair-Rockefeller Poll to bridge the digital divide that is particularly pronounced in parts of the American South.
Maxwell, Angie, "Religion, Not Racism, Maintains Southern Distinctiveness; Democrats Could Make Inroads in the South" (2010). Blair Center Poll. 13.