University of Arkansas, Fayetteville Division of Agriculture


The goal of this study was to examine how fashion magazine advertisements affect female college students’ perception of self-image. More specifically, do female college students have high or low self-image perception based upon the fashion magazine’s model images? Results of the study revealed female college students had positive perceptions of confidence with their physical body and body image. Before viewing the magazine advertising, participants liked their own body and would not change their body. However after viewing the magazine advertising, the participant’s confidence level decreased and participants liked their bodies less. While college women were not more likely to change their bodies after viewing the fashion magazine advertisements, college women perceived models to be beautiful, felt they would be more beautiful if they were to look like models, and would attract more people if they looked like the models. Fashion magazine advertising does appear to have an impact on female college students’ perception of self-image.