Date of Graduation
Master of Arts in Journalism (MA)
Jan L. Wicks
Second Committee Member
7hills Homeless Center, Campaign, Homelessness, Marketing Plan, Non-profit
7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from other homeless shelters. In addition, an online survey was conducted to test the effectiveness of a public service announcement (PSA) and gather information concerning 7hills’ operations and media interactions. The survey results were used to revise the PSA and make recommendations for the social marketing plan.
Williams, K. L. (2017). A Social Marketing Plan for 7hills Homeless Center. Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/1975