Date of Graduation
12-2014
Document Type
Thesis
Degree Name
Master of Arts in Journalism (MA)
Degree Level
Graduate
Department
Journalism
Advisor/Mentor
Patsy Watkins
Committee Member
Dale Carpenter
Second Committee Member
Stephanie Schulte
Keywords
Church, Effectiveness, Social Media
Abstract
This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in Fayetteville, Ark. Data was collected from an entire year, and used to prove social media's effectiveness.
Citation
McKinney, D. R. (2014). Social Media in the Church. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/2192