Date of Graduation
Master of Education in Recreation and Sport Management (MEd)
Health, Human Performance and Recreation
Stephen W. Dittmore
Second Committee Member
College Athletics, Economic Impact, NCAA, Reclassification
With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football attendance over years one, four and eight of upward football reclassification to the Football Championship Subdivision and Football Bowl Subdivision. The results found that the sample schools realized significant increases in athletic department revenues and student enrollment. Modest increases were also measured in football attendance; however, the increases were not statistically significant. The discussion provides valuable insight for university administrators, college athletic administrators, alumni, students and other key stakeholders whose institution may be considering upward football reclassification.
Bell, C. (2017). Effects of Upward Football Reclassification on Revenues, Football Attendance, and Enrollment. Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/2433