Date of Graduation
Master of Arts in Communication (MA)
Second Committee Member
Communication and the arts, Psychology, Interpersonal, Media effects, Priming, Schema, Television, Transference
This study focused on whether personality traits and evaluations of television personalities are used to make inferences about new Social interaction partners. It tested the hypothesis that priming schemas of television personalities will bias inferences made about a stranger. The results were mixed. Participants in the experimental condition made more biased inferences about a stranger than did participants in the control condition. This transference was not influenced by participants' parasociability, and methodological limitations prevented conclusive study of the influence of affective evaluations in this effect. Future studies should attempt to increase methodological control and introduce a diverse set of measures to test for possible mediating and moderating variables.
Ray, H. (2011). More Than Memories? Schema Transference from Media Characters to Real People. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/248