Date of Graduation
12-2011
Document Type
Thesis
Degree Name
Master of Arts in Communication (MA)
Degree Level
Graduate
Department
Communication
Advisor/Mentor
Robert Wicks
Committee Member
Ron Warren
Second Committee Member
Myria Allen
Keywords
Communication and the arts, Psychology, Interpersonal, Media effects, Priming, Schema, Television, Transference
Abstract
This study focused on whether personality traits and evaluations of television personalities are used to make inferences about new Social interaction partners. It tested the hypothesis that priming schemas of television personalities will bias inferences made about a stranger. The results were mixed. Participants in the experimental condition made more biased inferences about a stranger than did participants in the control condition. This transference was not influenced by participants' parasociability, and methodological limitations prevented conclusive study of the influence of affective evaluations in this effect. Future studies should attempt to increase methodological control and introduce a diverse set of measures to test for possible mediating and moderating variables.
Citation
Ray, H. (2011). More Than Memories? Schema Transference from Media Characters to Real People. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/248
Included in
Mass Communication Commons, Social Influence and Political Communication Commons, Social Psychology Commons