Date of Graduation
8-2012
Document Type
Thesis
Degree Name
Master of Arts in Journalism (MA)
Degree Level
Graduate
Department
Journalism
Advisor/Mentor
Larry Foley
Committee Member
Gerald Jordan
Second Committee Member
Stephanie Schulte
Keywords
Communication and the art, Facebook, News, Social media, Television, Twitter
Abstract
This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.
Citation
Ebbini, A. (2012). An Exploration of Social Media Use in Local Television News Stations: An Evaluation and Development of a Successful New Media Strategy. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/468