Date of Graduation

5-2025

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Finance

Advisor/Mentor

Farmer, Amy

Abstract

The thesis, Small Business Development in the Tourism Industry in Dangriga, Belize, examines efforts to bolster economic opportunities and entrepreneurial resilience in a culturally rich but economically underserved town. The project focused on addressing the underperformance of Dangriga’s tourism sector relative to other Belizean destinations, despite its potential. By engaging directly with local entrepreneurs and organizations, the initiative aimed to improve marketing practices, digital presence, and long-term business viability through practical interventions.

Major accomplishments included the development of a reservation-capable website for the Bonefish Hotel, social media and marketing consultations for various small businesses, and advisory work for the Dangriga Town Council’s beautification and tourism efforts. Challenges included resistance from certain business owners and a lack of institutional support from national tourism agencies. Nonetheless, the project highlighted the transformative potential of grassroots entrepreneurship, youth engagement, and strategic marketing in driving inclusive growth and community development in Dangriga.

Keywords

Dangriga; Small Business Development; Belize; Tourism Development; Digital Marketing

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