Date of Graduation
12-2025
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Finance
Advisor/Mentor
Harris, Flint
Abstract
To succeed in the world of sports, leaders need to uncover and utilize any advantage possible in order to gain a competitive advantage over their competition. I discuss how leaders of a sports organization, specifically within the Arkansas Razorback football program, implement the use of analytics on and off the field, as well as how they use their data to create visuals, find potential strengths and weakness, and ultimately help them be more prepared for gameday. Using my personal experience as a Student Analyst for the Razorbacks, along with supplementary information, I share the latest tactics and the strategies for how sports teams measure and track performance in order to get the most out of their program.
Keywords
sports; football; data analytics; Arkansas Razorbacks; coaching
Citation
Fountain, T. F. (2025). Integrating Data Analytics: Exploring the Best Methods To Evaluate Players’ Performance To Help Gain A Competitive Advantage On The Football Field. Finance Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/finnuht/145
Included in
Business Analytics Commons, Finance and Financial Management Commons, Sports Management Commons
