Date of Graduation
5-2025
Document Type
Thesis
Degree Name
Bachelor of Science in Human Environmental Sciences
Degree Level
Undergraduate
Department
Human Nutrition and Hospitality Innovation
Advisor/Mentor
Johnston, Nick
Committee Member
Way, Kelly Ann
Second Committee Member
Rucker, Jill
Abstract
Meetings are crucial for small businesses, yet many struggle to plan them effectively due to limited resources. This study examines the gap between the perceived importance and actual performance of 14 meeting planning attributes in small businesses. Through an online survey and Importance-Performance Analysis (IPA), the study finds that attributes such as setting SMART goals and having employees arrive on time and engage before meetings are highly valued but underperformed. The study also emphasizes the importance of leadership, communication, and technology skills for successful meeting planning. The 5 Ps framework (Purpose, Participants, Planning, Participation, Perspective) is studied to evaluate the effectiveness of these meeting attributes. The results indicate that purpose, participants, participation, and perspective are well-executed, while planning requires improvement. These findings provide valuable insights on how small businesses can enhance meeting effectiveness despite limited resources.
Keywords
Meeting; small business; Importance-Performance Gap Analysis; meeting effectiveness; 5ps framework
Citation
Euritt, A. R., & Johnston, N. J. (2025). Identifying Best Practices in Small Business Meetings: An Importance-Performance Gap Analysis. Human Nutrition and Hospitality Management Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/hnhiuht/37
Included in
Business and Corporate Communications Commons, Hospitality Administration and Management Commons, Organizational Behavior and Theory Commons
