Date of Graduation
Bachelor of Science in Business Administration
Gamification, generally understood as the application of game elements and design concepts in non-game contexts, is a field of academic study and multibillion-dollar business tool whose popularity is growing as a means of employee engagement, education and training, and talent selection. While there are companies that attempt to gamify separate processes within the employee life cycle, no company exists that gamifies the stages surrounding talent selection: attraction and recruitment of applicants and onboarding of final candidates. To this end, this thesis proposes a software and consulting company, GameON Business Solutions, that will work with small and medium enterprises to expand and diversify the talent pool and prepare new employees for working at the company.
gamification, software as a service, platform software, business plan
Lipson, S. D. (2021). Platforming Gamification as a Means of Engagement in Employee Recruitment and Onboarding. Management Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mgmtuht/11