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Theses/Dissertations from 2019

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Fields and Consumer Groups: The Layered and Overlapping Roles of Culture, Brandon James McAlexander

Theses/Dissertations from 2018

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Essays on Performance Implications of Social Media for Established and Nascent Firms, Alireza Golmohammadi

Theses/Dissertations from 2017

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The Effects of Calorie Information Disclosures on Food Choice and Retailer-Related Outcomes, Christopher Berry

Theses/Dissertations from 2016

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It's Not the Load That Breaks You Down, It's the Way You Carry It: An Examination of the Relationship between Negative Identity and Consumer Behavior, Cassandra Denise Davis

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It's All About Me: How Self-Brand Connection and Social Media Interactivity Influence Purchase Intent, Shannon Taylor McCarthy

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Omni-Channel Supply Chain Management: Assessing the Impact of Retail Service Operations in the Retail Supply Chain, Simone Theresa Peinkofer

Theses/Dissertations from 2014

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The Influence of Collaboration in the New Product Development Process, Laurel Aynne Cook

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Marketing Mutuality: Boundary Spanning Approaches to Marketing Strategy, Alexander Scott Rose

Theses/Dissertations from 2013

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A Roadmap to Mindful Consumption Through Informative Labeling Practices: The Effects of Sustainability Disclosure Formats on Consumer Product Evaluations, Yoon-Na Cho

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Understanding Collaborative Dynamics: A Critical Review and Inductive Investigation, Amydee Mackley Fawcett

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The Legitimation of Novel Technologies: The Case of Nanotechnology, Anastasia E. Thyroff

Theses/Dissertations from 2012

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The Competitive Front-of-Package Labeling of Consumer Packaged Goods: Cutting Through The Clutter, Christopher Newman

Theses/Dissertations from 1998

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The Integration of Firm Resources: The Role of Capabilities in Strategy and Firm Performance, Daniel Lynch

Theses/Dissertations from 1983

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Life Styles and Psychographic Characteristics of Elderly Consumers as Determinants of Perceptions on Health Care, John Thanopoulos

Theses/Dissertations from 1981

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An Investigation of Social Class as a Criterion for Deriving Market Segments Among an Elderly Population, George Bernard Glisan

Theses/Dissertations from 1964

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A Study of Sales Training within the General Aviation Industry, Clyde Eli Harris Jr.