Date of Graduation
5-2025
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Rapert, Molly
Abstract
A deep-dive into the world of Corporate Partnerships for large sporting events. This thesis includes day-to-day responsibilities and takeaways from a ten-week internship with the 2024 Men's Basketball Final Four event.
Keywords
Partnerships; Sports; Business; Marketing; Basketball; Contracts
Citation
Symancyk, T. J. (2025). Corporate Partnerships: The Heartbeat of an Organization. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/106
