Date of Graduation
Bachelor of Science in Business Administration
Committee Member/Second Reader
This paper explores the new and vague idea of nonprofit marketing. From studies comparing traditional marketing to nonprofit marketing and surveys analyzing the current status of organizations’ marketing plans, we see the gray area that is nonprofit marketing and the lack of research to enlighten us what a successful marketing strategy looks like. Then, I talk about my first-hand experiences working for a nonprofit, what I learned, and what questions and ideas I have regarding the future of nonprofit marketing strategy.
Lizana, Marisa, "Nonprofit Marketing Strategy" (2018). Marketing Undergraduate Honors Theses. 37.