Date of Graduation
5-2018
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Farmer, Amy
Committee Member/Reader
Jensen, Sarah
Committee Member/Second Reader
Jensen, Sarah
Abstract
Abstract
This paper explores the new and vague idea of nonprofit marketing. From studies comparing traditional marketing to nonprofit marketing and surveys analyzing the current status of organizations’ marketing plans, we see the gray area that is nonprofit marketing and the lack of research to enlighten us what a successful marketing strategy looks like. Then, I talk about my first-hand experiences working for a nonprofit, what I learned, and what questions and ideas I have regarding the future of nonprofit marketing strategy.
Citation
Lizana, M. (2018). Nonprofit Marketing Strategy. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/37