Date of Graduation

5-2025

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Marketing

Advisor/Mentor

Velliquette, Anne

Abstract

In today’s experience-driven travel market, destinations that offer authenticity, affordability, and a sense of community stand out. North Shores Resort and Marina, located on the scenic northeast end of Lake Ouachita, has long been a hidden gem offering a strong sense of family and community, prolonged camper stays, and more economical pricing compared to nearby marinas. Despite consistently high occupancy rates for boat slips and campsites, North Shores has an opportunity to expand its visibility and grow its customer base through improved marketing strategies. As a former employee with direct insight into the day-to-day operations, I identified key areas where North Shores can enhance its presence—particularly through a refreshed website design, an on-site reservation system, increased event promotion, and stronger Instagram engagement. This creative brief outlines a comprehensive and strategic approach to elevate North Shores’ marketing efforts, build brand awareness, and attract both returning and new visitors by leveraging its unique location, community atmosphere, and value-driven offerings. I propose my ideas in the form of a creative brief and strategic pitch.

Keywords

Marketing campaign; Resort; Marina; Central Arkansas; Lake Ouachita

Download

Share

COinS