Date of Graduation
5-2011
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Holscher, Todd
Abstract
This thesis was designed to improve the marketing of the Hogs Abroad International Study program. Specifically, it looked into the myths of studying abroad and how the Study Abroad department may be able to mitigate these myths with informative posting via their LinkedIn channel.
Keywords
Abroad, International, Study, LinkedIn, Social, Marketing
Citation
Burmingham, S. J. (2011). A Creative Brief for Hogs Abroad. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/95
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