Date of Graduation
5-2025
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Marketing
Advisor/Mentor
Harris, Flint
Abstract
This paper explores how the legalization of sports betting has fueled fan outrage, athlete harassment, and mistrust in professional and collegiate athletics. It explores the psychology of sports gamblers, the role of social media and online betting, and recent scandals in the sports world. It also highlights the measures being taken by the NCAA, government, and professional sports leagues to protect athletes and maintain integrity. This paper ultimately questions whether true integrity can be maintained in a sports world increasingly influenced by gambling.
Keywords
Sports Betting; Integrity; Gambling; Legalization of Sports Betting; Angry Bettors
Citation
Bostik, R. S. (2025). Rigged or Random? How Angry Bettors, Game Fixing, and Controversy Affect the Integrity of the Sports World. Marketing Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/mktguht/98
