To further encourage students to analyze initial goals in comparison with outcomes over time, we have developed a consumer-oriented case—“Consumers and Sustainability at Walmart: A Student’s Perspective”—that moves beyond the perspective of internal Walmart participants to explores issues of sustainability from the point of view of a typical Walmart shopper. In this case, we examine the experience of a fictional student shopper who goes to Walmart and wants to buy sustainable products, which helps raise questions for students about what Walmart’s actions mean to them as consumers, citizens as well as business professionals. The case also asks students to evaluate the progress that Walmart has made in its stores over the course of its sustainability journey, particularly in comparison to its initial aspirations and goal
Carter, Kealy and Jayachandran, Satish, "Consumers and Sustainability at Walmart: A Student's Perspective" (2012). Wal-Mart Sustainability Case Project. 6.