President, fundraising, national economy, COVID-19, state revenues, workforce needs, institutional repositioning
As the COVID 19 pandemic subsides, thought unevenly in time and location, its immediate and long-range impact is becoming clearer. Presidents are realizing that institutional life will never completely return to former times. Each institution of higher education will need to reposition for the new era. Guiding their institution in meeting this challenge is the new role for the president. Understanding the landscape and its potential impact to the institution, is a needed first step in leading in the post pandemic era. This study examines current thinking regarding the impact of the pandemic on institutions of higher education. Attention is focused on the fiscal underpinning and external sources of support. The role of the president in maintaining the resource base in this new environment is analyzed. In conclusion, a discussion of needed changes to institutional fundraising strategies and suggested immediate actions are presented.
Ruch, C. P. (2021). Repositioning Fundraising and Resource Development for a Post-pandemic Era: A Presidential Challenge and Suggested Directions. Journal of Research on the College President, 5(1). https://doi.org/https://doi.org/10.54119/jrcp.2021.506