Date of Graduation

5-2015

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Economics

Advisor

Cawthon, William M

Reader

Stapp, Robert B

Abstract

This thesis explores the financial performance of firms engaged in the production of luxury goods and services, as measured over a recessionary period. Specifically, it relates firms’ performance to the performance of the United States economy at large, as well as a control firm operating in a different market segment. This analysis revealed the comparatively poor performance of the luxury industry throughout the most recent recession. As economic conditions weakened firms within the luxury industry faced below-average earnings and profits.

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