Date of Graduation
5-2017
Document Type
Thesis
Degree Name
Master of Arts in Political Science (MA)
Degree Level
Graduate
Department
Political Science
Advisor/Mentor
Andrew J. Dowdle
Committee Member
Pearl K. Dowe
Second Committee Member
Joshua Mitchell
Keywords
Social sciences, Communication and the arts, Broadcast media, Preprimary, Presidential nominations
Abstract
This study attempts to discover if broadcast media released during the preprimary period has an effect on the Presidential nomination process, and if so in what way? Several OLS regression models, based on Randall Adkins and Andrew Dowdle’s Presidential nomination forecasting models, were created as an attempt to not only find a statistically significant effect between broadcast media and aggregate vote percentage, but also in an effort to create more effective forecasts. I have drawn my sample from every open nomination race dating back to 1980, and used both cable and network broadcasting sources. I have covered not only the effects of broadcast media on forecasting, but its effects on the preprimary and primary process as a whole.
Citation
Cuellar, J. R. (2017). Analyzing the Effects of Preprimary Broadcast Media on Presidential Nominations from 1980-2016. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/1884