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retained ownership, pooled cattle sales, direct marketing, opinion survey


This report contains information from a 1996 survey on marketing practices of Arkansas beef cattle producers. While several studies have been completed on the profitability of retained ownership of beef cattle, few data are available on what marketing techniques and decision criteria cow-calf and stocker operations use to market their cattle. This report shows that there are some differences in opinions on marketing issues such as pooled cattle sales and retained ownership across cow-calf and stocker operations. Further, these operations use different sources of information to make marketing decisions. The results of this study can be particularly helpful in providing the needed data for studying the potential economic impact of feeding weaned calves to heavier weights in Arkansas as a value-added marketing alternative to selling calves at weaning.

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