Date of Graduation

5-2020

Document Type

Thesis

Degree Name

Bachelor of Science in Business Administration

Degree Level

Undergraduate

Department

Accounting

Advisor/Mentor

Rapert, Molly

Committee Member/Second Reader

Cole, John

Abstract

This project addresses the areas of vaping consequences and the overall perception of vaping as a whole from the public. It also successfully answers one primary question: Have vaping companies really done anything “unethical” in terms of marketing and selling their products, or are they just the easiest entity to blame?

Vaping has been referred to as an “epidemic” in recent years. It has gained an immense amount of popularity among America’s youth however little is known about its long-term health risks. Vaping, along with its advertising techniques and unique target audience, has been compared to cigarettes and with that comes negative connotations.

Essentially, this topic is important once you ask yourself: Would you want to be a consumer in a market where governing bodies allow for businesses to actively deceive and manipulate their customers, potentially putting their health at risk?

Keywords

Vaping, Advertising, Juul, Ethics, Nicotine, Underage Usage

Matthew Crenshaw.poster.pdf (6387 kB)
Poster that summarizes Thesis Findings

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