Date of Graduation
5-2021
Document Type
Thesis
Degree Name
Bachelor of Science in Business Administration
Degree Level
Undergraduate
Department
Accounting
Advisor/Mentor
Amy
Committee Member/Reader
Farmer
Abstract
Hungry Elephant Baking Company seeks to open a locally sourced bakery featuring a variety of sourdough and traditional products alongside a tea-house style drink space. All baked goods will be produced in house, and teas will be sourced both locally as well as from a premier tea vendor. All products and services will be designed with sustainability and fair-trade practices in mind, and a majority of the products will be sourced organically to minimize the company's ecological footprint. By offering drinks alongside different single serving baked goods, the Hungry Elephant Baking Company can appeal to the large college and millennial consumer base seeking a space to gather and study in addition to the core target demographic of young families looking for health and taste conscious alternatives to supermarket bread.
Keywords
Business Plan, baking
Citation
Patel, A. (2021). Half Baked: The Hungry Elephant Baking Company Business Plan. Accounting Undergraduate Honors Theses Retrieved from https://scholarworks.uark.edu/acctuht/48
Included in
Accounting Commons, Entrepreneurial and Small Business Operations Commons, Sales and Merchandising Commons