Date of Graduation


Document Type


Degree Name

Bachelor of Science in Business Administration

Degree Level





Bryan, Barry


Organization Description: Dog-Town Eats is a not-for-profit organization set up in North Little Rock, Arkansas, for the purpose of providing nutritious meals to underprivileged children on the weekends. The organization will also strive to provide meals when children are not in school over the summer months.

Specific Concept: Dog-Town Eats would like to purchase a food truck as well as supplies to offer meals. The organization will progressively expand to the areas surrounding North Little Rock and then eventually the entire state of Arkansas.

Market Description: Children who do not have the means of finding and or providing themselves with meals on the weekends and during the summer months when meals are not necessarily provided for them. See Market Analysis for further information.

Value Proposition: Dog-Town Eats offers meals for children who have no means of obtaining meals during the weekends and during the summer when school is out. When children are not in school, not all kids have the opportunity or the means of finding a meal provided by the school. These children are at risk of starvation and are unable to provide themselves with food even with government assistance. This organization will provide meals to children for those who are unable to provide for themselves.

Key Success Factors: Acquisition of the necessary recourses, acquisition of volunteers, acquisition and retention of organizational solid alliance partners, acquisition and retention of generous private donors/combatting donor fatigue, strong brand image, community participation, and proper legal precautions.

Financial Needs: Dog-town Eats will need $8,600-12,600


Nonprofit, food insecurity, children, food, food truck, NLR

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