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Keywords

online consumer transactions, consumer protection statutes, compliance, Truth-in-Consumer Contract, Warranty, and Notice Act

Abstract

Prior to the 1960s, “courts were notorious for their insensitivity to consumer interests, while legislatures did little in the way of offering the consumer comprehensive protection against business fraud.”1 However, the tide of legislation began to turn in the 1960s as a movement for greater consumer protections finally reached the ears of an individual with a powerful voice: President John F. Kennedy.

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