When the Sanity Code Becomes the Insanity Code: Following O'Bannon's Lead is the Key to Solving Group Licensing for NCAA Student-Athletes

Authors

Lee VanHorn, University of Arkansas, Fayetteville

Keywords

amateurism, student-athlete rights, licensing, college athletics, profit, trust fund model

Abstract

"Many times when you lose, it's the greatest opportunity to improve. You have this unique opportunity to make dramatic change that you probably couldn't make when things seem to be going right." A YouTube channel titled “Deestroying” displays unique talents of a Costa Rican immigrant named Donald De La Haye (“De La Haye”). De La Haye has a second channel, “KD Family,” and together, the channels have a combined 486 million views and more than three million subscribers. De La Haye majored in marketing at the University of Central Florida (“UCF”), but creates content for his YouTube channels as his fulltime job." While this may sound like a typical American success story of someone who immigrated to the United States, realized his dream, and capitalized on an opportunity, there’s only one glitch—the National Collegiate Athletic Association (“NCAA”).

Recommended Citation

Lee VanHorn, When the Sanity Code Becomes the Insanity Code: Following O'Bannon's Lead is the Key to Solving Group Licensing for NCAA Student-Athletes, 74 Ark. L. Rev. (2021).
https://doi.org/10.54119/alr.fytx6286
Available at: https://scholarworks.uark.edu/alr/vol74/iss1/4